Nobels Food is a member of the Nobels Group, comprehensive producers of beef and raw milk products and one of Japan’s top companies in terms of both production scale and technological capabilities. Nobels Food processes and sells beef from cattle raised and nurtured on farms operated by the Nobels Group.
At Nobels Food, our mission is to convey our passion and commitment as producers while offering heartfelt services revolving around the provision of high-quality beef delivered in a format that is easy to use for the professional chefs we service.

Nobels Food offers two original beef brands2つのオリジナル・ブランド牛肉を展開

Tokachi Herb Beef and N34. Both brands are raised on cattle farms located in the vast nature of Tokachi, Hokkaido and all beef comes from hybrid cows that we painstakingly nurture to ensure the finest quality beef. Even then, only beef that clears our strict shipment standards are allowed to bear these brand names. Both Tokachi Herb Beef and N34 are characterized by lean red meat bursting with the natural flavor of beef interlaced with the ideal amount of mouth-watering marbling.

Nobels Herb Beef N34

Tokachi Herb Beef

Brand Nameブランド名称


Japan only


Japan and USA (US sales launch timing TBD)

At least 32 months, up to 40 months

Total nurturing period総飼養期間

At least 34 months, up to 40 months

Hybrid cows

Cattle Breeds牛種

Hybrid cows


Single-birth nurturing cycle*11産取り肥育 ※2

In principle*2



8 cuts

Raw meat and processed products


Raw meat

Nobels Group


Nobels Group


Other conditionsそのほか

5 other criteria*3

  • *1:In US markets, we are offering pre-sales of Tokachi34, crossbred female cattle raised by the Nobels Group, in place of N34.
  • *2:The single-birth nurturing cycle is our proprietary nurturing technique through which during the nurturing period, cows give birth once as part of their natural life cycle before being fattened in preparation for shipping.
  • *3:The single-birth nurturing cycle is not used for N34 brand beef shipped to the USA.
  • *4:Judgment made based on grading conducting using the following 4 criteria.
    1. B.C.S. (Beef Color Score) = No. 4 or No. 5.
    2. B.M.S. (Beef Marbling Score) = No. 3 or No. 4.
    3. Marbling type = fine marbling.
    4. Water content = low.


Nobels Group operates 12 cattle farms in Hokkaido北海道で12の牧場を経営するノベルズグループ

The Nobels Group operates a total of twelve cattle farms in Hokkaido, the northernmost prefecture of Japan. Of these, our beef cattle farming business is run on three farms that are operated by Nobels, a member of the Nobels Group.
Our beef cattle farms are surrounded by a vast natural environment in the plains of Tokachi. Tokachi is Japan’s largest agricultural region and sits east of the Daisetsuzan National Park, Japan’s largest national park.

Custom proposals and detailed service高い提案力ときめ細やかなサービス

The Nobels Food sales staff is dedicated to providing highly customizable product proposals and attentive service. We are committed to meeting the needs of the chefs we service by providing high-quality beef in formats to suit a variety of needs.

Nobels Herb Beef N34



Currently accepting orders (shipping all across Japan)*1

Member only sales*2


Furusato Nozei (Hometown Tax Donation) and e-commerce sites*3

Not available*2



Not available*2

Currently accepting inquiries*4


Not available*2

Not available*2

  • *1, *4:Contact Nobels Food for details.
  • ※1 ※4詳しくはノベルズ食品までお問い合わせください
  • *2:Check the following N34 Policy for and overview of the membership system.
  • ※2会員制の概要については、下記の「N34」ポリシーをご覧ください

N34 Policy「N34」ポリシー

Sales of N34 beef in Japan are limited to dining establishments registered with our membership system. Communication during the ordering process is vital to ensuring our ability to respond to the specific needs of each customer. We value transactions that are mutually beneficial and which promote the development of long-term relationships. We also plan to launch sales of N34 brand beef. Contact Nobels Foods for details. Everything for our business customers.

1) Beef shipped as N34 is certified in cut blocks based on proprietary grading standards established by Nobels Food.
2) We select and ship beef for each order received from our business customers.
3) N34 beef is limited to hybrid cows nurtured at least 34 months and up to 40 months. As such, cattle age in months can vary by up to 7 months. We can fulfill requests from business customers for beef from cattle of a specific age.

There is a limit to shipment volumes for beef certified through our proprietary grading system. Please note that in some cases time may be required between order receipt and shipment.
Contact Nobels Food for details.

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Nobels Foodノベルズ食品

Nobels Food is the food company of the Nobels Group, headquartered in Tokachi, Hokkaido.

Company name

Nobels Food Co., Ltd.


December 2009


5 million yen

Representative Director

Shinji Fujihira

Headquarters / processing plant

Address:141-10, Kamishihoro, Kamishihoro-chō, Katō-gun, Hokkaidō, 080-1408, Japan TEL:+81-1564-2-5580 FAX:+81-1564-2-2929 Business hours:8:00am to 5:00pm

Tokyo Sales Office

Address:Sankaido Bldg., 7th Fl. 1-9-13, Akasaka, Minato-ku, Tokyo, 107-0052, Japan Business hours:9:00am to 5:00pm

Nobels Group Website

Copyright © Nobels Food Co., Ltd. All Rights Reserved.